The whole product needs to work
Your customers experience the product as a whole: signing up, paying, getting access, and doing what they came to do.
I take responsibility for connecting those pieces.
01 — What I Do
One partner from product decisions to launch
Bring a new product, an existing SaaS business, or a build that needs a clear way forward. We agree on what the next release needs to accomplish, then design and build it.
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S/01
New Product Builds
A customer-facing product, from the first user flow through launch. I lead the design and engineering, including accounts, payments, integrations, and the tools your team needs to operate it.
An agreed release scope, working software to review, and a plan for launch.
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S/02
SaaS Product Expansion
Improve what happens after sign-up, add a paid capability, or support a new type of customer. We work through the product decision and carry it through implementation.
New capabilities that fit the existing product and its customers.
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S/03
Build Recovery & Technical Direction
If development has stalled or each change breaks something else, I review the product and code, identify the constraints, and lead the next phase.
Clear priorities, a practical scope, and ownership of the work to get there.
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S/04
AI Product Features
Build AI into a customer experience where it has a clear purpose. I handle the interface, integrations, usage costs, and ways to check the output.
AI that fits the product and can be evaluated before release.
02 — Experience
10+ years building software people use
I’m Norris Chebl, founder of Chebl Systems. I’ve spent 10+ years building software across SaaS, commerce, education, and AI. Today I lead a small engineering team and stay involved in the product decisions, engineering, and release. You have a clear person responsible for delivery.
- 10+ years writing software professionally, at startups and as a consultant
- 100+ projects built for clients, startups, and products of my own
- Direct access work with the person leading your product and engineering decisions
Selected work
A selection of products I’ve worked on, from learning platforms and marketplaces to real-time AI applications. Explore the sites below.
03 — Working Together
Know what’s shipping and why
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01
Define the release
We identify who the product serves, what they need to do, and what the business needs from the release. Then we agree on scope, dependencies, budget, and how we’ll decide the work is ready.
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02
Review working software
You see working software as the build progresses. We test complete customer journeys, review feedback, and make tradeoffs together. If a decision changes scope or timing, we discuss it before committing to the work.
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03
Launch with a plan
We check the release against the agreed requirements, plan the rollout, and make sure your team knows how to operate it. Handover, ongoing development, and support are defined as part of the engagement.
Built for your team
You own the custom code and control the accounts. I build in your infrastructure and document the setup, so your team can maintain the system after handoff.
04 — Products & Platforms
Software your customers and team use
The work can be a new product or a substantial addition to one you already run. The starting point is what your users need to accomplish.
- SaaS applications
- Subscription platforms
- Marketplaces
- Customer portals
- Learning platforms
- Commerce products
- Voice applications
- AI product features
- Product integrations
- Back-office tools
05 — Questions
Before we get started
Who is this a good fit for?
Founders with funding or revenue behind a product, SaaS teams planning an expansion, and established businesses building customer-facing software. I’m a good fit when you want a hands-on partner to lead a build, make decisions with you, and take responsibility for delivery.
Can you work on a product that already exists?
Yes. I can extend an existing product or take over a build that needs a clearer direction. We start by reviewing the product, code, and dependencies so we can decide what to keep, what to change, and what the next release should include.
Who will I work with?
You work directly with me. I lead a small engineering team and stay involved in the product and technical decisions. If you already have engineers or a designer, we define how we’ll work together and who owns each part of delivery.
How are scope and pricing handled?
After we discuss the product and what is already in place, I propose an engagement with a defined scope, budget, and delivery plan. We agree on responsibilities and how changes will be handled before work starts. A short project description and budget range help us assess fit.
How long does a build take?
The timeline depends on the release scope, the existing code, and the integrations involved. I work through those dependencies before proposing dates. You’ll know what the first release includes, what it depends on, and how we’ll review progress.
Who owns the code and the accounts?
You own the custom code and control the accounts used to run it. I document the setup and third-party dependencies so your team can operate the product and continue development after handoff.
How will you handle our data?
Before development, we agree on what data the product needs, where it is stored, and which providers may process it. Access, retention, logging, and confidentiality requirements are part of that discussion.
Where are you based, and do you work remotely?
I’m based in San Diego, California, and work remotely with teams across the US and internationally. We agree on meeting times, feedback, and how we’ll share progress at the start.